Uses somethime like this in the constructor of your main RibbonWindow:
Ribbon = new Ribbon();
Stream stream = GetType().Module.Assembly.GetManifestResourceStream(GetType(), "Resources.mobiusStrip1BigShadow.png");
BitmapImage bi = new BitmapImage();
bi.BeginInit();
bi.CacheOption = BitmapCacheOption.OnLoad;
bi.StreamSource = stream;
bi.EndInit();
Ribbon.ApplicationButtonImage = bi;
stream.Close();